He’s back! For the big Episode #700, I wanted to bring back the one and only Ben Settle for his third appearance on Natural Born Coaches. We cover a lot in this one, including what marketing really boils down to, the benefits of having a “negative strip-line” and so much more!
In this episode you’ll learn:
- Ben’s journey to begin publishing books, and why he decided to do it
- What marketing and sales really comes down to
- How he chooses topics for the books he writes
- Why Ben is a fan of selling only one thing at a time
- The benefits of having a “negative strip-line”
“People should do what they gravitate towards and realize that people are not buying the format, they’re buying you.
“People who copy stuff don’t really last. If they don’t have something new to bring, they just don’t get a seat at the table.”
“I’d rather have someone tell me no, because at that point I’ll get honesty out of them.”
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