Episode #605: Tom Poland: Lead Generation Demos

by | Apr 29, 2019 | Podcasts

Tom Poland is a Marketing Mentor who started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenue of more than 20 million.

These days Tom’s thing is “Leadsology: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year.

Over 2000 business owners across 193 different industries and 4 continents have been through his programs and many have gone on to add millions to their earnings and their testimonials are available on his website.

Tom’s work has been published in 27 countries and he’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.

In this episode you’ll learn:

  • How Tom handles discovery calls and training webinars and how be built his processes for doing them
  • The three different kinds of potential clients

  • What to consider when building a level playing field with your potential client and why both parties should have “skin in the game”
  • The steps you take through a lead generation demo process


“The smaller the niche, the bigger the market.”

“Online meetings are the best marketing medium you can get for business coaching.”


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Tom’s Website

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